An Empirical Research on Hotel Revenue Management Financial Performance Influencing Factors

In recent years, revenue management has become an important competitive strategy in the hotel, and the level of hotel performance directly reflects the effectiveness of the application of revenue management. But so far, academic research about hotel revenue management performance influencing mechanism and evaluation is still extremely limited. Based on fully retrieving the relevant literature, the author summarized the factors affecting revenue management financial performance and built a conceptual model, using structural equation model (SEM) to verify and correct it. Then the author concluded: hotel quality attributes which contain hotel scale, star rating, owner type and management company type have no significant effect on hotel revenue management performance; technical drivers which include pricing and non-pricing factors have significant positive impact on RM performance, and the impact of pricing tools is more intense; organizational drivers including organizational support, manager quality, incentive and training have positive impact on RM performance, second only to pricing tools; and finally, organizational drivers had significant impact on technical drivers.